Barbara Crouch is a successful entrepreneur in the fashion industry. She owns a women’s fashion business distributing the cabi brand. Barbara offers shopping and styling services and has a passion for serving women. In her work, she helps women activate positive self-image and self-confidence through their personal style. All the while, Barbara creates efficient and fun use of her clients’ time by taking the guesswork out of getting dressed.
Earlier this year, Barbara was designated to a strategic leadership position within cabi’s home office to support ideating, planning and executing key initiatives in order to foster company growth. In 2018, Barbara was selected as one of eight women out of 3500 in cabi’s Women in Leadership campaign and was featured in cabi’s magazine, The Notion.
Before going out on her own, Barbara capped off a 20-year career in corporate America at AT&T. Barbara achieved impressive results in direct sales and sales manager and leader positions in consumer, small business and enterprise/global segments. For example, she encouraged sales teams on devising optimal client-focused solutions and helped sales leaders improve management techniques to better analyze, evaluate and coach their teams to peak performance.
Barbara earned her MBA in Global Management in 2002 at the University of Phoenix and Marketing degree from the University of Texas at Austin. Barbara and her husband, Douglas Ringer, reside in Prosper, Texas.